Lomonosov Moscow State University
Faculty of Journalism
INTERNATIONAL MEDIA READINGS IN MOSCOW
MASS MEDIA AND COMMUNICATIONS – 2009
Content, Channels and Audiences in the New Millennium:
Interactions and Interrelations
CONFERENCE PROGRAM
October 08-09, 2009
Opening Ceremony and Welcome
Addresses to the Conference Participants
10.00-10.15
Room 232
Plenary Session
10.15-11.00
& 11.30-12.30
Room 232
Yassen N. Zassoursky, Russia,
Moscow State University
Mobile Society:
Moving to Mediatized Interpersonal Communication and the Age of Knowledge
Denis McQuail, United Kingdom,
University of Southampton
Decomposition
and Recomposition of the Audience Concept
Pamela J. Shoemaker, USA, Syracuse
University
Readers as
Gatekeepers of Online News: Russia, China and the United States
Paolo Mancini, Italy, University of
Perugia
Beyond the
“Berlusconi Common Sense”. A New Model of Politics for the 21st Century?
Miklos Haraszti,
Hungary, the OSCE Representative on Freedom of the Media
Freedom of the Press
Landscape in Europe
Monroe Price, USA, University o f
Pennsylvania
Video Addressing to
the Conference
Session 1-1
13.00-14.30
Room 103
Moderator: Marsha Siefert
Albert Kulla and Imrich Gazda,
Slovakia, The Catholic University in Ružomberok
The Analysis of the
Thesis of Impact of Desocialisation of the Media on the Basic Social Unit
Clement Y. K. So, Hong Kong,
Chinese University of Hong Kong
Evolution of
Newspaper Readership: Comparing Paid, Free and Online Readers
Ingela Wadbring,
Sweden, University of Gothenburg
A
Sufficient Good Content?
Katarzyna
Konarska & Jedrzej Morawiecki, Poland, University of Wroclaw
The Dominance of the
Great Four - Outcome of Profit and Loss. An Attempt of Sociological
Operationalization with Using Participating Observation
Session 1-2
13.00-14.30
Newsroom
Moderator: Anrdei Richter
Karin Raeymaeckers & Jeroen De
Keyser, Belgium, University of Gent
Are Fear-Based
Fortresses Finished? A Technology Fuelled Shift in the Flemish Journalist-Public
Relations
Miguel Vázquez
Liñán, Spain, University of Seville
Media Systems and
Political Use of History
Murat Mengü, Ceyda Ilgaz
BÜYÜKBAYKAL and Güven BÜYÜKBAYKAL, Turkey, Istanbul University
Russian Image in the
Turkish Printed Media
Ömer Özer,
Turkey, Anadolu
University, Eskişehir
The Civic Journalism:
A Case Study of Eskişehir
Session 1-3
13.00-14.30
Room 333
Moderator: Ivan Zassoursky
Josef Trappel, Switzerland,
University of Zurich
Online Media – and
How They Change Public Communication
Tim Dwyer,
Australia, University of Sydney
News Diversity in Online Media Systems: A Preliminary Report on the Concept of
Voice
Gabriele M. Murry, Germany,
University of Applied Sciences Amberg-Weiden
New Journalism? How
“I, Reporter” is Covering Current Events through New Media
Ulrika Andersson,
Sweden, University of Gothenburg
Swedish Journalists’ Opinions on Reader-Created Content in Online Newspapers
Lunch
14.30-15.30
Session 2-1
15.30-17.00
Room 103
Moderator: Olga Smirnova
Barbara Thomass, Germany,
University of Bochum
The Media and
Journalistic Implications of the UNESCO Concept of Cultural Diversity
Arzu Toguslu Kizbaz, Turkey, Kadir
Has University, Istanbul
Universality of ‘Rumi -
The Dance of Love’
Alexander Altunyan, Russia, Moscow
International University
Problems of Text
Addressing in the Era of Globalization. Globalization and Its Influence on
Style, Addressing and Author's Image
Anna Novikova,
Russia, Moscow State University
The Soviet in Contemporary Russian Television as the Manifestation of
Glocalization
Session 2-2
15.30-17.00
Newsroom
Moderator: Karin Raeymaekers
Usharani Narayana, India,
University of Mysore
Media, Public
Attitude and Mumbai Terror of 26/11
Carla Cruz, Portugal, Technical
University of Lisbon
Gatekeeping in Prime
Time News
Seda Çakar Mengü, Ayşe Cengiz and
Şebnem Çağlar, Turkey, İstanbul University
Formation of the
Prejudice against Women and Women’s Freedom in News Discourse
Gulmira Sultanbaeva, Kazakhstan,
Kazakh National University
Problems of
E-Democracy: the Kazakh Case
Session 2-3
15.30-17.00
Room 333
Moderator: Josef Trappel
Maria Carmen Salgado Santamaria,
Spain, Complutense University of Madrid
Spanish
Broadcasting in Internet. Networks of Participation and Interchange: Blogs and
Podcasting
Fernando Kuhn, Brazil, Methodist
University of San Paulo
Internet, a Glocal
Medium for Brazilian Small Football Clubs
Susana Salgado, Portugal, New
University of Lisbon and Foundation to Science and Technology
The Web in African
Democratization: Exploring the Possible Influences of the Internet in the
Democratization Process
Didem
Özkul and Sema Becerikli, Turkey,
Ankara University
Online Public
Relations Campaigns of NGOs in Turkey: an Inquiry of HAYTAP
Siti Suriani Othman, United
Kingdom, Nottingham Trent University
Online Newspapers in
Malaysia: a Study on Audiences’ Feedback
Session 3-1
17.15-18.45
Room 103
Moderator: Marina Pavlikova
Merja Hannele Ellefson, Sweden,
Stockholm University
Oddasat - an Example
of Transnational Local News
Güven BÜYÜKBAYKAL and Murat Mengü,
Turkey, Istanbul University
The Position of
Planning in Management Function in Press Institutions
Ksenia
Zadorozhnaya, Russia, Channel One, Moscow
Searching for Digital TV’s Common Currency
Elena Grishina, Russia,
Concertmaster, Tambov, and Alfia Galieva, Russia, freelance journalist and
translator, Moscow
The Interactive
Technologies of Producing a Media Product as a “Growing-Point” of Modern
Cultural Space of Russia (the Interactive Model of
Infant Philharmonic Society Taken as
Example)
Session 3-2
17.15-18.45
Newsroom
Moderator: Oleg Bakulin
Anthony
Moretti, USA, Point Park University, Pittsburgh
A Historical
Examination of Soviet Sports during the Cold War
Ömer Özer, Turkey, Anadolu
University, Eskişehir
Critical Discourse
Analysis and Ideological Presentation of Custom Killings in Newspapers: An
Example in Hürriyet and Sabah Daily Newspapers
Muhittin T. Ozsaglam,
North Cyprus, Near East University, Nicosia
The Persepectives
of Turkish Press on Russia-Turkey Relations Between 2000-2009
Fatma GÖKSU, Turkey, Istanbul
University
New Communication
trend of the Corporations: Corporate Social Responsibility (an analysis
regarding corporate social responsibility consciousness of the corporations
having the highest corporate reputation in Turkey)
Reception
20.00
October 09, 2009
Plenary Session
10.00-11.00 & 11.30-12.30
Room 232
To the 80th Anniversary of Yassen N.
Zassoursky, President – MSU Faculty of Journalism
Elena L. Vartanova, Russia, Moscow
State University
Media Populated:
“Actors” of the Modern Content Production
Kaarle Nordenstreng, Finland,
University of Tampere
Russian Media
System: Anything Special?
Elsa De Bens, Belgium, University
of Gent
Success and
Failure of Interactive Digital Television
Pal Tamas, Hungary,
Hungarian Academy of Sciences, Budapest
The Public
Intellectual in the Post-Communist Information Society: is the Blogosphere the
Last of the Old or the First Niche of the New Enlightenment?
Wolfgang
Donsbach, Germany,
Dresden University of Technology
Audience
Selectivity and Media Power - A Brief Research History
Wolfgang
Kleinwaechter, Germany, University of Aarhus (Denmark)
The Future of
the Internet: Governance, Technology, Markets (video presentation)
Session 4-1
13.00-14.30
Room 103
Moderator: Maria Loukina
Pieter
Bakker, Netherlands, Hogeschool Utrecht and University of Amsterdam
Print Media Shifts in
Eastern Europe
Hans J.
Kleinsteuber, Germany, University of Hamburg
Transformation:
Foundations for a Comparative Analysis of Media Change
Ilya Kiriya, Russia, State
University Higher School of Economics, Moscow
Social Ground of
Russian Communication Model
Jukka Pietiläinen, Finland, University of Helsinki
Russian Middle Class and Media in the New Millennium
Session 4-2
13.00-14.30
Room 333
Moderator: Andrei Raskin
Andrei
Richter, Russia, Moscow State University
Digitalization of Television: European Regulatory Approach
David Goldberg, United Kingdom,
Universities of Glasgow Caledonian, Stirling and London
Advocating Less Government Secrecy: Some Balance about Balance
Balaji Chandramohan, India, International Reporter
Media’s Role in Protecting Human Rights While Reporting on
Terrorism
Laura
Bergés,
Spain, Autonomous University
of Barcelona
Culture and Business
in the Revision of Copyrights
Lunch
14.30-15.30
Session 5-1
15.30-17.00
Room 103
Moderator: Piet Bakker
Maria Olga
Perez Arroyo, Spain,
Complutense University of Madrid
The Media Crisis in
Spain
Rogerio
Santos, Portugal,
Catholic Portugese University, Lisbon
Media Trends in
Portugal (1974-2009). A Model of Explanation
Marsha Siefert, Hungary, Central European University, Budapest
Co-Producing European Audiovisual Media: A Historical and
Contemporary Perspective
Marina
Shilina, Russia, Moscow State University
Russian Media System:
Modernization or Media Divide?
Session 5-2
15.30-17.00
Room 333
Moderator: Barbara Thomass
Bertrand Cabedoche, France, Stendhal University Grenoble 3
Open Source
Strategies and Media in Political Elections of the New Millennium: an Emerging
Script on Technological Determinism?
Ana Maria Edin, Sweden,
University of Gävle, and Anna Kristina Anthea Jerner Widestedt, Sweden,
Stockholm University
Communicating
Politics – Theoretical Perspectives on Politicians’ Media Use during the Swedish
Election Campaign 2010
Nilza Sena, Portugal, Technical
University of Lisbon
Election Night: A
Large Production That Nobody Watches That People Don’t See
Yulia Dolgova, Russia, Moscow
State University
Modern TV Political
Communication in Russia. Vaccination against Manipulation
Session 6-1
17.15-18.45
Room 103
Moderator: Jukka Pietilainen
Cecilia von
Feilitzen and Peter Petrov, Sweden,
Södertörn University
Views of Media and
Democracy in St Petersburg and Stockholm
Joel Frederico da Silveira,
Portugal, Polytechnic University of Lisbon
The Consolidation of
Representative Democracy and the Establishment of Public Service Broadcasting in
Portugal. A Long and Complex Avenue for Achieving It
Alina Shumova, Germany, Free
University of Berlin
Do "Grasshoppers"
Really Have Only Negative Effects on the Media Societies?
Seckin Özmen, İclal Attila and
Ergün Yolcu, Turkey, Istanbul University
The Effects of Global
Financial Crisis on Mass Media in Turkey
Session 6-2
17.15-18.45
Room 333
Moderator: Anastasia Grusha
Carla Cruz and Nilza Sena, Portugal, Technical University of Lisbon (CAPP/ISCSP)
Media Salience at the Election Campaign for European Parliament in 2009 on
Portuguese Daily Generalist Newspapers
Murat Mengü and Ayşe Cengiz,
Turkey, Istanbul University
‘State’ in the
Turkish Political Life
Maria Pilgun, Russia,
Russian State Agrarian University,
Moscow
The Features
of the Media Maintenance in Political Communications
Elena Strigankova, Russia,
Stolypin Volga Region Academy for Civil Service, Saratov
Communicative Mass
Channels Transformation and Political PR Practice
